Easy Banner Advertising Tips that Work - Internet Based Business ...

Ask any old timer on the net, and you?ll hear about how banner ads have been around forever; and yes, they still can be highly effective. What follows now is a frank discussion involving three banner advertising tips that we feel are highly effective for any campaign.

Website loading times are just as important as ever, if not moreso, and that means your banners need to be light in size. Browser load times are so imporant now that Google has incorporated that into their algorithm for ranking. There are a lot of possibilities as far as effect on the website, but keep in mind that you could suffer with conversions or high bounce rates on your site. You should select your banner?s size carefully for this matter. Low to medium speed settings for animation banner ads are highly recommended, but you can and should test it out. You will probably have to experiment a little, but that?s fine and just make sure it doesn?t affect browser loading. The best approach in all you do is to base your ads on your market and what they will accept, or reject. You can make several banners and perform A/B split testing and optimize for conversions.

There are visual and textual elements to any banner ad, but just remember that your words are critically important for your message. Power words, or words that trigger emotions, have always been effective, but of course much depends on your particular market. Try Googling ?power words in copy,? or even ?emotional trigger words? and see what you can find. People buy for reasons of emotion and not logic, and clever use of trigger words tug at peoples? emotions very well. Never guess about ad copy, and in replacement of guessing you should base it on good target niche market research. You will never know what you can get away with saying to your market until you have done enough research on them. You should avoid anything that makes you come across in a hypey kind of way. You should aim at creating an ad that?s not only attractive but at the same time is genuine. You will need to practice and study a little, but it?s worth it because when you get everything singing in tune your ads can convert quite well.

An often overlooked banner advertising tip is knowing how to coordinate the color with the website. Many webmasters and internet marketers use the same ad banner design for each of their websites, which cuts down on expenses. But you have to remember that each of the banners that are displayed have to go with the website where they are being displayed. The banner ads have to target the website content or it will not look right and will not prompt many ad clicks. You don? t have to adjust the text or message of your ad, but you must choose the right colors to match the website background. When you pick colors, you should also remember that your banner ad should stand out from the others.

You can make money with banner ads, but realize there are right and wrong ways to go about it.

Any business on the web will have more marketing options with uniquearticle-wizard.com, and that is precisely what should interest you about this.

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