4 Parts of Automotive Digital Marketing Core - Automotive Digest

4 Parts of Automotive Digital Marketing Core

By David Johnson

There is a lot to dig?i?tal mar?ket?ing, every?thing from?pay-per-click and auto?mo?tive SEO to auto?mo?tive social media, remar?ket?ing, video pre-roll, email, and?more.

?It all boils down to per?fect?ing a few, the core of dig?i?tal mar?ket?ing. From that core you can then spread out and imple?ment oth?ers; but if you lack the foun?da?tion, the dig?i?tal assets to build upon, then your whole dig?i?tal house will come tum?bling down around you. Check out the ?Core?4?:

Core #1 ? Search Engine Optimization

• SEO helps to cre?ate demand and goes straight to the bot?tom?line.
• Think dif?fer?ently of SEO, not just as a way to drive traf?fic to your inven?tory but as a way to set your?self apart from the other deal?er?ships in the?area.

Core #2 ? Pay-Per-Click

• Do you want the fast track? Then you want pay-per-click.
• Don?t set?tle for your pay-per-click ads going directly to the front page of your web?site or even to the front of the inven?tory sec?tion of your website.If some?body sees an ad for a 2012 Ford Explorer you bet?ter make sure that it links to a page about a 2012 Ford Explorer.

Core # 3 ? Email Marketing

• Email newslet?ters are a great way to stay in front of peo?ple, if done the right way ? and by right way I?m talk?ing about the cre?ation of value, then an email newslet?ter is a great way to influ?ence loy?alty and direct sales, espe?cially in the ser?vice department.

Core # 4 ? Social Media

• Use social to build a com?mu?nity ? not around your deal?er?ship but around a social object.
• By becom?ing syn?ony?mous with a social cause, a pas?sion or a lifestyle you will inher?ently become part of that con?ver?sa?tion, which goes a long way to cre?at?ing the same feel?ings for your deal?er?ship that peo?ple have for that social object.

Bot?tom line: Rep?u?ta?tion mat?ters. The ?core 4? is a way to not only drive direct traf?fic but drive demand ? for doing busi?ness at your deal?er?ship over all the others.

David John?son is pres?i?dent of Per?sua?sive Con?cepts. Click here to read the full article.

Source: http://automotivedigest.com/2012/08/4-parts-of-automotive-digital-marketing-core/

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